by Josh Amidon
I used to work for a small business owner who scoffed at the idea of branding his company. “That stuff is for big companies; I don’t need to brand.” What he didn’t realize is he already branded his company, he branded his company as the company that didn’t care about branding – and it showed.
Here’s the scary part: Every business has a brand. The only question is whether it was created intentionally or by accident.
You need to put yourself in charge of creating a brand that works for you.
For the small business owner, brand creation really just comes down to defining and communicating a couple of simple things.
- A narrow target market
- A unique benefit or point of difference
- A core message that provides a solution
- Marketing materials to match
I could use a bunch of marketing and branding mumbo jumbo here to fill up the page and make me sound incredibly intelligent, but branding for the small business is short and sweet – tell someone who cares how you are uniquely qualified to solve their problems and follow-through.
As always, you can reach me at firstname.lastname@example.org or (315) 258-8780 to answer any questions, comments or concerns you have about the above info.