Because we believe education is an on-going process that should never stop while you are breathing, our staff spends hours in reading books, articles, etc. in order to keep up-to-date on issues and trends that impact the business world. We are using this page to share resources that have an impact on us. Please feel free to submit any literature that you would like to share along with your comments on the publication to Angie. Our office has an extensive lending library, so feel free to contact us if you would like to borrow from our library.
Connors, Roger, Tom Smith and Craig Hickman, The Oz Principle: Getting Results Through Individual and Organizational Accountability
New York, NY. Penguin Publishing Group, 2010. Print.
“The Oz Principle is an interesting take on personal accountability in the workplace. The 'Wizard of Oz' is great metaphor because, as we know, all the characters had it in themselves to succeed but used "if only I had" as an excuse throughout the movie. The book focuses on getting beyond the excuses and get to that place of personal accountability as well as personal empowerment. 'See it, own it, solve it, do it.'” - Chris Gordon, June 2015
Martin Lindstorm, Buy-ology: Truth & Lies About Why We Buy
New York, NY. Reed Elsevier Inc, 2010. Print.
"Curious about what ultimately determines your purchasing decisions? Then, you might want to take a peek into the 'window into the human mind' created by neuromarketing: an intriguing marriage of marketing and science. This book offers a glimpse into brain activity going on during the purchase-or-pass debate. Based on interesting and often surprising--findings from Lindstrom's neuromarketing study without being too science heavy." Josh Amidon, December 2015
Smart, Geoff and Street, Randy, Who
NYC, NY. Ballantine Books. 2008 Print.
“This book shines a light on the business world's biggest problem, unsuccessful hiring - then provides step-by-step tips to find a talented person who fits well with your company. ” - Rhonda Sheffield , December 2015
Johnson, Kevin D., The Entrepreneur Mind: 100 Essential Beliefs, Characteristics, and Habits of Elite Entrepreneurs
Atlanta, GA. Johnson Media Inc, 2013. Print.
“This was the most inspiring book I have read in a long time! Great for the tired, beat down business owner needing a kick in the can. Fast Read too!” - Kimberly S. Manrow, EA April 2015
Landa, Robin, Graphic Design Solutions
Boston, MA. Wadsworth Publishing. 2013 Print.
“Builds a great understanding of how graphic and advertising design works” - Nicole Reyna, December 2015
Richards, Carl, The One-Page Financial Plan
Pittston, PA. Penguin Group. 2015 Print.
“This book's tagline 'a simple way to be smart about your money' is a perfect way to describe this book. Informative, but written at a level everyone can understand” - Suanna Wilson, December 2015