In this day and age, it is critical that companies have a web presence because more people use the internet as opposed to than any other media (TV, radio, newspaper, phone books, etc.). According to the US Census Bureau, 83.8 percent of US Households reported computer ownership. The fact remains that all companies from sole proprietorships to the Fortune 500 need a web presence.
What does it mean to have a web presence? Most will answer this question by stating a company has a website. While that is not wrong, it is not entirely correct. Yes, a website is generally the predominant tool of your web presence but with the increase of Social Media (Facebook, Twitter, Yelp and LinkedIn) it has added another dynamic to your overall web presence. Lastly, add listings such as online yellow pages, business directories (Manta, Hoover, etc.) and company memberships (trade organizations, chamber memberships, etc.). Add these all up and it creates your true web presence.
Now that you know what it is, it is important to make sure you control your web presence. Does the audience you are looking to attract find your website? How are people talking about your company on Social Media? Is the information posted on third-party sites complete and accurate?
Contact our Web Consultant team today and they can assist you in all facets of your web presence. Please contact 315-258-4315 for more information.